Boost Your AI-Powered Search Ranking: AIO > SEO

Search is changing — and not just a little. The shift we're witnessing right now is bigger than keywords or core updates. It's something deeper, more fundamental.

For years, we’ve shaped content around how Google thinks. Entire industries were built on the back of keywords, backlinks, and Google algorithm updates.

But now, more people are asking ChatGPT, Claude, or Gemini before they even consider opening a search tab.

And if you’re still optimising just for traditional search, you may already be behind.

Clients often ask me:

“How do I improve my visibility in AI search results?”

Until recently, the honest answer was: it’s still a bit speculative. But now, we’re seeing patterns — and there’s a clear set of steps you can take to make sure your content shows up in AI-generated responses.

Generative AI tools don’t “crawl” the web the same way Google does. They learn from it.

That means if you want your content to show up in AI-generated answers, snippets, or summaries, you need to stop thinking like an SEO — and start thinking like a trainer. You're not optimising for algorithms anymore. You're optimising for language models.

SEO (Search Engine Optimisation) is quickly becoming AIO (Artificial Intelligence Optimisation)

This is where the llm.txt file comes in.

Here’s how.

🧠 What Is llm.txt?

Think of llm.txt as the new robots.txt, but for Large Language Models (LLMs).

It’s a simple, structured text file you add to your website that:

• Tells LLMs (like ChatGPT, Claude, Gemini, Perplexity, etc.) where your most helpful content is

• Highlights what your brand wants to be known for

• Increases your visibility in AI-powered answers and summarised search results

In other words: it helps train AI to understand your content and reference it more accurately.

We're not talking theory. This is a tangible step you can take right now to improve your content’s chances of being used in AI-generated outputs. It's like a helpful sitemap specifically for LLMs to read, guiding them on where to direct people.

🧩 How Does It Work?

Language models learn from huge swaths of publicly available text — but they don’t know what you consider your best, most trusted material.

That’s where the llm.txt file comes in. It works like a cheat sheet, guiding these models to:

• Your authoritative blog posts

• Your product documentation or help centre

• Specific URLs that explain your mission, purpose, or expertise

• Pages you don’t want to be summarised (yes, you can exclude URLs too)

  
  

You’re giving the models a curated map of what matters most — straight from the source.

✍️ Example of an llm.txt File

Here’s are a couple of basic examples:

# This is an LLM.txt file to guide large language models

# Created by [Your Name or Brand]

Include: https://yourwebsite.com/blog/ai-search-optimisation-guide https://yourwebsite.com/resources/digital-inclusion-whitepaper https://yourwebsite.com/about 

Exclude: https://yourwebsite.com/terms-and-conditions https://yourwebsite.com/old-press-release-2018 

Summary: Our website shares insights on digital inclusion, the future of work, and ethical AI use in emerging tech. We also publish tools and frameworks for accessibility in the metaverse. 

Contact: contact@yourwebsite.com

# This is an LLM.txt file to guide large language models

# Netropolitan Academy

Netropolitan Academy is an online learning platform that provides AI and digital innovation education through courses, webinars, and community engagement. It emphasizes practical skill development to prepare users for the digital revolution.

## Docs
- [Support Guides](https://www.netropolitan.xyz/guides): Comprehensive guides to assist users in understanding AI applications and tools.

## Tutorials/How-To
- [Online Courses](https://www.netropolitan.xyz/online-courses): Explore self-paced, interactive courses designed to build real-world skills.
- [Virtual Campus](https://www.netropolitan.xyz/virtual-campus): Access hands-on projects, virtual events, and immersive experiences for skill-building.

## Blog
- [Blog](https://www.netropolitan.xyz/blog): Articles and insights on AI, digital trends, and innovations in technology.

## Services
- [Events](https://www.netropolitan.xyz/events): Participate in live sessions exploring industry insights and trends.
- [Consultations](https://www.netropolitan.xyz/waitlist): Book a consultation for personalized guidance.
- [Corporate Training](https://www.netropolitan.xyz/corporate-training): Training programs tailored to corporate needs in AI and digital transformation.

## Community
- [Community Groups](https://www.netropolitan.xyz/community-groups): Connect with peers, share insights, and grow within a supportive network.
- [Creator Network](https://www.netropolitan.xyz/creators): Engage with a network of creators for collaboration and innovation.
- [Learn & Connect](https://www.netropolitan.xyz/lunch-learn): Join sessions designed for learning and networking opportunities.

## Optional
- [Terms & Conditions](https://www.netropolitan.xyz/terms-and-conditions): Legal information regarding the use of services.
- [Privacy Policy](https://www.netropolitan.xyz/privacy-policy): Details on data protection and privacy practices.

## Summary Netropolitan Academy offers a range of resources and a dynamic community to help learners thrive in AI and digital fields. Whether you're an entrepreneur, student, or professional, the academy provides tools for engaged learning and networking.

This file sits at yourwebsite.com/llm.txt — just like robots.txt. Easy to find, easy to read, and powerful when used right.

🚀 How to Create One Instantly (No Tech Headaches)

Now, you could handwrite one from scratch…

Or you could let my AI assistant do it for you in seconds.

I’ve built a free, easy-to-use tool that creates a custom llm.txt file for your website — and even provides tailored instructions for how to add it, based on your hosting platform

(WordPress, Wix, Webflow, Squarespace, Shopify… whatever you use).

👉 Use the assistant here

Just enter your email, and it’ll generate:

• Your personalised llm.txt file

• Simple step-by-step installation guidance

• Tips on what content to prioritise (based on your niche)

This is one of the first tools of its kind. If you've been wondering how to show up in AI searches — this is your entry point.

🤖 Why This Matters More Than Ever

We’re moving into a world where:

• Traditional SEO alone is no longer enough

• AI tools are shaping how people discover and trust content

• Brands are becoming data points in conversations, not just links on a page

If you're not guiding these AI systems, someone else is. And their voice might end up replacing yours in the answers your customers get.

This isn't about gaming the system — it's about participating in it.

💬 Final Thought: You're Not Optimising for Search Engines Anymore. You're Optimising for Minds.

The content you create today doesn’t just end up on a webpage. It’s shaping the knowledge base of future conversations — AI-powered ones.

If you want to be part of that conversation, don’t just write.

Curate. Train. Guide.

The llm.txt file is your handshake with the next generation of digital intelligence.

📥 Ready to create yours? Click here to try the assistant

Question for you: Are you thinking about how AI tools are reshaping content discovery in your industry? Have you tried creating an llm.txt file yet? I’d love to hear your thoughts.

Let’s write the new rulebook — together.